WTTC Main Logo
Subscribe to receive monthly updates on new report releases

No spam. We promise.

Thank you, you're now subscribed.
Oops! Something went wrong while submitting the form.
Login to download a report
Forgot password? Reset it now
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Don't have an account? Sign up
Research Hub
Bridging The Say-Do Gap: How to create an effective sustainability strategy by knowing your customers
Bridging The Say-Do Gap: How to create an effective sustainability strategy by knowing your customers
Released on Jan 23, 2025
Release on: coming soon

Bridging The Say-Do Gap: How to create an effective sustainability strategy by knowing your customers

Discover how consumer behaviour influences uptake of sustainable choices, and how to best align strategies and product offerings to ensure greater sustainability outcomes. This in-depth analysis explores the ‘Say-Do’ conundrum through six consumer typologies, offering tailored Travel & Tourism recommendations on how to cater to each typology effectively.

Explore how Travel & Tourism businesses can bridge the gap between consumer intent and action on sustainability. This WTTC- YouGov report identifies key consumer segments and offers actionable recommendations to nudge consumer preference to more sustainable behaviours.
Want to download the report?
£ 0 GBP
Free
Free for WTTC members
Login to DownloadDownload NowDownload Now

Create an account for free or login to download

This report is FREE for you as a WTTC member

New report coming soon!

Report details

Bridging the Say-Do Gap by WTTC and YouGov examines the gap between consumer sustainability intentions and actions. Leveraging insights from over 10,000 UK adults, the report identifies six consumer segments, highlighting their attitudes and priorities from climate conscious to the disengaged. The report offers seven actionable recommendations to make sustainable travel choices more appealing and effective.

Learn how to engage diverse audiences, nudge consumers towards more sustainable behaviour, and drive impactful change.

For further explanation of the methodology and sources behind this Economic Impact Research, please refer to these two supporting papers: 'Methodology'and 'Data Sources and Estimation Techniques'.
Number of pages in this report: 30

Categories

Sustainability
People and Social
Thought Leadership

Sponsored by

No items found.

Research support partners

YouGov

WTTC Members

If you are a member of WTTC, you can download content for free as part of your membership! Create an account or login to your existing account to unlock your access.

Members please note, that once you've created your Research Hub account you will need to request your membership to be upgraded via your WTTC account representative.

Non-Members

If you are not a member of WTTC, you can purchase individual reports for download. Create an account or login to your existing account to purchase content!
‍Learn more about membership

Other reports you may like

Bridging The Say-Do Gap: How to create an effective sustainability strategy by knowing your customers

Bridging The Say-Do Gap: How to create an effective sustainability strategy by knowing your customers

Explore how Travel & Tourism businesses can bridge the gap between consumer intent and action on sustainability. This WTTC- YouGov report identifies key consumer segments and offers actionable recommendations to nudge consumer preference to more sustainable behaviours.

Supporting Global Indigenous Tourism

Supporting Global Indigenous Tourism

Understand how Indigenous peoples are leveraging tourism to support social progress and cultural & language preservation in this new WTTC report.

Climate and Ocean: Quantifying coastal and marine tourism and protecting destinations (A Summary of Key Findings)

Climate and Ocean: Quantifying coastal and marine tourism and protecting destinations (A Summary of Key Findings)

Learn about the size of coastal and marine tourism’s economic and environmental footprint. The sector also faces disproportionate challenge from climate change and thus, requires urgent mitigation and adaptation strategies. The research provides a funding range necessary to fight the threats from climate change.