Cruising for Impact

From the creation of skilled jobs to the preservation of cultural heritage, the cruise industry generates tangible benefits which enhance the livelihoods of people and communities across the globe. In 2024 alone, the industry supported 1.8 million jobs worldwide—over 1.4 million of them onshore—demonstrating its deep integration with local economies.

This report describes the many ways in which cruise tourism acts as a powerful driver of opportunity, creating long-term value in coastal and port destinations, and beyond.

Key elements of the report include:

• Highlighting the multiple ways in which cruise lines and destinations are helping to shape more inclusive, resilient, and connected societies – such as supporting local enterprises and culture, serving as a catalyst for critical infrastructure and broader connectivity upgrades, and playing a vital role in advancing global standards for health, safety, emergency preparedness and response.

• Examples of destinations where positive results have already been achieved.

• Addressing the misconceptions about the impact of cruise tourism on destinations and communities caused by media and other public narratives spotlighting perceived challenges.

• Recommendations and opportunities for key stakeholders to amplify the positive social outcomes of cruise; including strengthening community partnerships and expanding access to skills development, education and employment pathways.

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