Destination Stewardship: Creating Value for All

Tourism growth represents a huge opportunity for destinations that manage it proactively. This short document outlines seven destination management principles to help destinations gain the biggest benefits possible from Travel & Tourism:

1. Plan together, grow together
2. Make resident satisfaction the measure of success
3. Plan ahead
4. Understand the issue
5. More places, more seasons, more value
6. Turn tourism into shared prosperity
7. Be ready to respond

Each principle is backed by real-world examples. These principles are complemented by a dedicated "Quick Actions" section giving destinations immediate steps they can implement.

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