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This report provides cities worldwide with insights, a framework and recommendations to grow their Travel & Tourism sector resiliently, and with sustainable, inclusive, destination management policies.
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This comprehensive analysis examines how a city can best prepare for, and manage, sustainable tourism growth so that destinations are not only great places to visit, but also great places to live in.
· 63 worldwide cities assessed across 75 indicators and data points in the tourism readiness index
· Framework defined for 5 city typologies; each at different stages of tourism development, showcasing the relationship and interconnectedness of the many factors required to enhance a city’s tourism readiness.
· Top 10 cities, and best practice case studies, for each of 8 pillars such as ‘Leisure’, ‘Business’, ‘Environmental Readiness’ ,‘Safety and Security’ and ‘Policy Prioritisation’
· Recommendations for destinations looking to grow their Travel & Tourism in a smart, sustainable, resilient and inclusive way
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