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Kenya Travel & Tourism Economic Impact Factsheet
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Kenya Travel & Tourism Economic Impact Factsheet
Released on Jun 09, 2025
Release on: coming soon

Kenya Travel & Tourism Economic Impact Factsheet

Discover the total economic contribution that the Travel & Tourism sector brings to Kenya and the world in this data-rich, three-page factsheet.

Discover the total economic contribution that the Travel & Tourism sector brings to countries and economies worldwide in this data factsheet from WTTC, the World Travel & Tourism Council.
Update coming soon
A new and updated EIR Factsheet is coming soon. However, in the meantime you can still access our previous one.
Please note that all data, including historic data, gets updated every year.

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New report coming soon!
Dive Deeper Into This Report At Our Upcoming Webinar
Join WTTC for our Accelerating Climate Action Webinar on 12th February at 3pm, where we'll unpack the second edition of our Net Zero Roadmap for Travel & Tourism. Click here for more information and to secure your place.

Report details

Factsheet details

This factsheet highlights the importance of Travel & Tourism to Kenya across many metrics, and features details such as:

  • Contribution of the sector to overall GDP and employment
  • Comparisons between 2019 and 2024
  • Forecasts for 2025 and 2035
  • International and domestic visitor spending
  • Proportion of leisure vs business spending
  • Top 5 inbound and outbound markets

The factsheet also gives details of Travel & Tourism’s Environmental & Social Footprint in Kenya, with 2023 data on indicators such as:

  • Share of Greenhouse Gas (GHG) emissions, and GHG intensity
  • Travel & Tourism’s use of different energy types
  • Travel and Tourism-linked tax contributions
  • Share of female, youth and high-wage employment  
For further explanation of the methodology and sources behind this Economic Impact Research, please refer to these two supporting papers:

2024 Factsheets and Reports: 'Methodology'and 'Data Sources and Estimation Techniques'.

2025 Factsheets and Reports: 'Methodology'and 'Data Sources and Estimation Techniques'.
Number of pages in this product: 3

The full report

For much more data on Kenya, including data across other indicators and years, see the full Travel & Tourism Economic Impact Research report for Kenya.

Categories

Travel & Tourism Economic Impact Research (EIR)

Sponsored by

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Research support partners

Oxford Economics

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