Global Retail Tourism Trends and Insights: Executive Summary

This 16-page overview summary of our in-depth analysis of retail tourism describes the key findings in these areas:

• Our unique research into the economic impact of retail tourism.
• Results of our survey of nearly 4,600 shopping travellers from 24 global source markets:

-         Travellers’ retail experiences, habits, and preferences – mostly regarding spending patterns and choice of shopping location – on their most recent foreign trip, and their intentions for a future trip.

-         Also their willingness to pay for sustainable products.

-         Market segmentation and analysis of the demographic and other factors that influence travellers’ behaviour.

• Emerging trends in retail, such as sustainability, technology and ‘retailtainment’, based on 13 in-depth interviews with industry leaders.
  
• Key challenges and opportunities for retail tourism stakeholders identified, and recommendations for businesses, DMOs and governments - providing guidance on how to navigate current trends successfully.
  
• The political, economic, social and technological factors that are currently shaping retail tourism globally.
  
• Deep-dive case studies for the United Kingdom (UK) and Hong Kong SAR.
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This report is based on joint research between WTTC and the Hospitality &Tourism Research Centre of The Hong Kong Polytechnic University, in collaboration with The Bicester Collection.

For the full report, please click here