Subscribe to receive monthly updates on new report releases

No spam. We promise.

Thank you, you're now subscribed.
Oops! Something went wrong while submitting the form.
Global Retail Tourism Trends and Insights: Executive Summary
Released on Sep 07, 2023
Release on: coming soon

Global Retail Tourism Trends and Insights: Executive Summary

Discover the highlights of our comprehensive report which also analyses shoppers’ behaviour and details the trends in - and opportunities and challenges for - retail tourism and its stakeholders.
Want to download the report?
£ 0 GBP
Free for WTTC members
Login to DownloadDownload NowDownload Now

Create an account for free or login to download

New report coming soon!

Report details

This 16-page overview summary of our in-depth analysis of retail tourism describes the key findings in these areas:

  • Our unique research into the economic impact of retail tourism.
  • Results of our survey of nearly 4,600 shopping travellers from 24 global source markets:

-         Travellers’ retail experiences, habits, and preferences – mostly regarding spending patterns and choice of shopping location – on their most recent foreign trip, and their intentions for a future trip.

-         Also their willingness to pay for sustainable products.

-         Market segmentation and analysis of the demographic and other factors that influence travellers’ behaviour.

  • Emerging trends in retail, such as sustainability, technology and ‘retailtainment’, based on 13 in-depth interviews with industry leaders.
  • Key challenges and opportunities for retail tourism stakeholders identified, and recommendations for businesses, DMOs and governments - providing guidance on how to navigate current trends successfully.
  • The political, economic, social and technological factors that are currently shaping retail tourism globally.
  • Deep-dive case studies for the United Kingdom (UK) and Hong Kong SAR.

This report is based on joint research between WTTC and the Hospitality &Tourism Research Centre of The Hong Kong Polytechnic University, in collaboration with The Bicester Collection.

For the full report, please click here


In collaboration with

No items found.

Supported by

The Bicester Collection
The Hong Kong Polytechnic University


If you are a member of WTTC, you can download content for free as part of your membership! Create an account or login to your existing account to unlock your access.

Members please note, that once you've created your Research Hub account you will need to request your membership to be upgraded via your WTTC account representative.


If you are not a member of WTTC, you can purchase individual reports for download. Create an account or login to your existing account to purchase content!
Learn more about membership