No spam. We promise.
This 16-page overview summary of our in-depth analysis of retail tourism describes the key findings in these areas:
- Travellers’ retail experiences, habits, and preferences – mostly regarding spending patterns and choice of shopping location – on their most recent foreign trip, and their intentions for a future trip.
- Also their willingness to pay for sustainable products.
- Market segmentation and analysis of the demographic and other factors that influence travellers’ behaviour.
This report is based on joint research between WTTC and the Hospitality &Tourism Research Centre of The Hong Kong Polytechnic University, in collaboration with The Bicester Collection.
For the full report, please click here