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This report sheds light on the immense untapped potential of retail tourism for both destinations and businesses. These are just some examples of what is included:
- Travellers’ retail experiences, habits and preferences – mostly regarding spending patterns and choice of shopping location – on their most recent foreign trip, and their intentions for a future trip.
- Market segmentation and analysis of the demographic and other factors that influence travellers’ behaviour.
- The most commonly chosen source-to-destination routes for likely upcoming trips.
This report is based on joint research between WTTC and the Hospitality & Tourism Research Centre of The Hong Kong Polytechnic University, in collaboration with The Bicester Collection.
Downloading this report also provides access to a 16-page Executive Summary paper and the supporting paper: Methodological Notes.