Subscribe to receive monthly updates on new report releases

No spam. We promise.

Thank you, you're now subscribed.
Oops! Something went wrong while submitting the form.
Global Retail Tourism Trends and Insights: Full Report
Released on Sep 06, 2023
Release on: coming soon

Global Retail Tourism Trends and Insights: Full Report

Discover the economic importance of retail tourism in this comprehensive report which also analyses shoppers’ behaviour and details the trends in - and opportunities and challenges for - retail tourism and its stakeholders.
Want to download the report?
£ 0 GBP
Free for WTTC members
Login to DownloadDownload NowDownload Now

Create an account for free or login to download

This report is FREE for you as a WTTC member

New report coming soon!

Report details

This report sheds light on the immense untapped potential of retail tourism for both destinations and businesses.  These are just some examples of what is included:  

  • Our unique research into the economic impact of retail tourism at a global and regional level as well as within specific economies.
  • Results of our survey of nearly 4,600 shopping travellers from 24 global source markets:

- Travellers’ retail experiences, habits and preferences – mostly regarding spending patterns and choice of shopping location – on their most recent foreign trip, and their intentions for a future trip.  

- Market segmentation and analysis of the demographic and other factors that influence travellers’ behaviour.

- The most commonly chosen source-to-destination routes for likely upcoming trips.

  • Emerging trends in retail, such as sustainability, technology and ‘retailtainment’, based on 13 in-depth interviews with industry leaders.
  • Key challenges and opportunities for retail tourism stakeholders identified, including examples in specific destinations, and recommendations for businesses, DMOs and governments - providing guidance on how to navigate current trends successfully.
  • The political, economic, social and technological factors that are currently shaping retail tourism globally.
  • Deep-dive case studies for the United Kingdom (UK) and Hong Kong SAR.

This report is based on joint research between WTTC and the Hospitality & Tourism Research Centre of The Hong Kong Polytechnic University, in collaboration with The Bicester Collection.

Downloading this report also provides access to a 16-page Executive Summary paper and the supporting paper: Methodological Notes.


In collaboration with

No items found.

Supported by

The Hong Kong Polytechnic University
The Bicester Collection


If you are a member of WTTC, you can download content for free as part of your membership! Create an account or login to your existing account to unlock your access.

Members please note, that once you've created your Research Hub account you will need to request your membership to be upgraded via your WTTC account representative.


If you are not a member of WTTC, you can purchase individual reports for download. Create an account or login to your existing account to purchase content!
Learn more about membership