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Released on Jan 27, 2024
Release on: coming soon

Introduction to Artificial Intelligence (AI) Technology: Guide for Travel & Tourism Leaders

Artificial Intelligence (AI) is changing the world, so learn about the transformative power of AI in this report from the World Travel & Tourism Council (WTTC), created exclusively for Travel & Tourism business leaders, in partnership with WTTC member and AI expert Microsoft.
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Report details

WTTC’s comprehensive ‘Introduction to Artificial Intelligence’ is your roadmap to understanding and harnessing the immense power of AI.

In this report you will:

🔍 Discover a brief history of AI

Uncover the evolution of AI from its origins to its transformative role today.

🧠 Demystify AI

Get a straight forward breakdown of key AI concepts – no technology jargon, just clarity.

🤖 Test yourself in an AI Quiz

Can you identify content created by AI ?

📚 Bonus Content (Annex)

Dive into AI terminology with a guide to the language of AI

For further explanation of the methodology and sources behind this Economic Impact Research, please refer to these two supporting papers: 'Methodology'and 'Data Sources and Estimation Techniques'.

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Research support partners

Microsoft

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