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The definitive presentation of the Nature Positive Tourism approach and why it is vital for the planet and the sector.
Includes a thorough, non-technical introduction to key issues in global biodiversity protection and restoration.
Explains how commitment to halting and reversing nature loss is critical for the sector as a whole and beneficial for individual businesses.
Presents the Nature Positive Tourism Roadmap – a step-by-step framework for integrating the Nature Positive Tourism approach in any business.
“Our sector can become a “Guardian of Nature” as we live and promote a Nature Positive approach to tourism.” - Julia Simpson, WTTC President & CEO
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This report from 2022 shows how Travel & Tourism can play a critical role in halting and reversing the destruction of nature, with a focus on helping businesses understand and manage their impact on biodiversity.
Created jointly with ANIMONDIAL, a key advisor to global Travel & Tourism on animal and nature protection, and in collaboration with global businesses within the sector, it is also endorsed by Secretariat of the Convention on Biological Diversity (SCBD).
Travel & Tourism businesses are uniquely placed to take positive actions to restore nature and, through nature-based solutions and decarbonisation, achieve Net Zero. With nature tourism representing 20% of global tourism, the report shows just how crucial nature is for destinations around the world.
The report offers a roadmap based on a four-phase framework with practical steps to guide the sector in adopting a Nature Positive approach: assessing operational impact, setting out a strategy, identifying essential actions, rolling out and reviewing the programme, and harnessing communication opportunities. It also offers four actions businesses can achieve in the short term: reconnecting people and nature, supporting sustainable value chains, protecting animals and their welfare, and investing in nature.
“Human activity has resulted in a devastating loss of natural habitat and biodiversity, with one in four species now facing extinction. Travel & Tourism is uniquely placed to make a real difference. 80% of Travel & Tourism is highly dependent on nature so it is crucial we take a proactive role in advancing nature conservation.” - Julia Simpson, WTTC President & CEO
Download the accompanying toolbox and also read our latest report on this topic "Nature Positive Travel & Tourism in Action" for more insights.
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