Subscribe to receive monthly updates on new report releases
No spam. We promise.
Thank you, you're now subscribed.
Oops! Something went wrong while submitting the form.
No spam. We promise.
The definitive presentation of the Nature Positive Tourism approach and why it is vital for the planet and the sector.
Includes a thorough, non-technical introduction to key issues in global biodiversity protection and restoration.
Explains how commitment to halting and reversing nature loss is critical for the sector as a whole and beneficial for individual businesses.
Presents the Nature Positive Tourism Roadmap – a step-by-step framework for integrating the Nature Positive Tourism approach in any business.
“Our sector can become a “Guardian of Nature” as we live and promote a Nature Positive approach to tourism.” - Julia Simpson, WTTC President & CEO
Create an account for free or login to download
This report from 2022 shows how Travel & Tourism can play a critical role in halting and reversing the destruction of nature, with a focus on helping businesses understand and manage their impact on biodiversity.
Created jointly with ANIMONDIAL, a key advisor to global Travel & Tourism on animal and nature protection, and in collaboration with global businesses within the sector, it is also endorsed by Secretariat of the Convention on Biological Diversity (SCBD).
Travel & Tourism businesses are uniquely placed to take positive actions to restore nature and, through nature-based solutions and decarbonisation, achieve Net Zero. With nature tourism representing 20% of global tourism, the report shows just how crucial nature is for destinations around the world.
The report offers a roadmap based on a four-phase framework with practical steps to guide the sector in adopting a Nature Positive approach: assessing operational impact, setting out a strategy, identifying essential actions, rolling out and reviewing the programme, and harnessing communication opportunities. It also offers four actions businesses can achieve in the short term: reconnecting people and nature, supporting sustainable value chains, protecting animals and their welfare, and investing in nature.
“Human activity has resulted in a devastating loss of natural habitat and biodiversity, with one in four species now facing extinction. Travel & Tourism is uniquely placed to make a real difference. 80% of Travel & Tourism is highly dependent on nature so it is crucial we take a proactive role in advancing nature conservation.” - Julia Simpson, WTTC President & CEO
Download the accompanying toolbox and also read our latest report on this topic "Nature Positive Travel & Tourism in Action" for more insights.
.jpg)
