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WTTC’s report, undertaken by the School of Public Health, Harvard, advises using a ‘Culture of Health’ framework to advance sustainability and resilience in the post-COVID travel and tourism sector.
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In this Learning Insights report, produced by WTTC and Harvard, the intersection of sustainability and health within the travel and tourism sector is explored.
The report highlights the impact of the COVID-19 pandemic on the industry and presents the ‘Culture of Health’ framework as a strategic tool to enhance sustainability. The framework focuses on consumers, employees, communities and the environment, urging businesses to adopt practices that promote public health and environmental stewardship.
The report emphasises the role of responsible tourism and the importance of integrating health metrics into business strategies to foster resilience and recovery in the post-pandemic era.
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