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This case study, conducted by WTTC and Harvard, looks at Intrepid Travel’s B Corp status and its dedication to sustainable, responsible tourism, balancing profit with social and environmental goals.
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This case study by WTTC and The School of Public Health, Harvard, examines Intrepid Travel. Founded in 1989, Intrepid became a Certified B Corporation in 2018, highlighting its commitment to social and environmental performance, transparency, and legal accountability.
This certification reflects Intrepid’s long-standing focus on responsible tourism, encompassing human rights, wildlife conservation and sustainability.
Intrepid’s initiatives include declaring a climate emergency, striving to become climate positive, and promoting gender equality and activism. The company's B Corp status has not only validated its efforts but also driven improvements in governance and operational standards, aligning profitability with purposeful impact.
Other case studies:
The Travel Corporation: Using the Sustainable Development Goals to Drive Strategy
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